Title: Nike, Innovation, and the Future of Smart Footwear
Hi everyone!
For my final project, I chose Nike as my Fortune 500 company. Nike has always stood out to me because it’s more than just a brand—it’s a company that continuously evolves with its consumers. Whether it’s performance, lifestyle, or sustainability, Nike consistently stays ahead of trends, which makes it a strong choice for a marketing research project.
Why I Chose Nike
I selected Nike because of its ability to combine innovation with a strong consumer connection. The brand doesn’t just sell products—it creates experiences and builds long-term customer loyalty. With the increasing demand for both technology and sustainability in everyday products, Nike is in a great position to introduce something new that aligns with current consumer expectations.
Product Idea
The product I am proposing is a smart athletic shoe designed for everyday use. Unlike traditional fitness trackers, this shoe would include built-in sensors that track movement, steps, and overall activity levels. The data would sync with a mobile app that provides personalized insights and recommendations.
What makes this product unique is its focus on sustainability. The shoe would be made using eco-friendly materials while still maintaining Nike’s standard for performance and style. This combination would appeal to consumers who value convenience, fitness tracking, and environmentally responsible products. The primary target market would be active, tech-savvy individuals who want an all-in-one solution without needing additional wearable devices.
Research Design and Objectives
To evaluate this product idea, I would use a mixed-method research design, combining both quantitative and qualitative approaches to gather well-rounded insights.
- Quantitative research: Online surveys to measure consumer interest, pricing expectations, and preferred product features
- Qualitative research: Focus groups to better understand consumer attitudes, behaviors, and potential concerns related to smart footwear
This mixed-method approach will help improve the reliability and validity of the research findings.
Research Objectives
The main objectives of this research are to:
- Measure consumer interest in smart footwear
- Identify the most important features for potential buyers
- Determine a competitive and realistic price range
- Understand how sustainability influences purchasing decisions
Overall, this research will help determine whether the proposed product is a good fit for the market and how Nike could successfully position it. Using marketing research will also help reduce uncertainty and support data-driven decision-making before launching the product.
cristinapickel87-fvzow 